Muhammad Zeshan R&D Technologist Engro Foods Ltd. Sahiwal.
Cell# +92 300 9722902
# +92 343 4857306.
zeshan.efl@gmail.com
Tuesday, September 30, 2014
Muhammad Zeshan R&D Technologist Engro Foods Ltd. Sahiwal.
Cell# +92 300 9722902
# +92 343 4857306.
zeshan.efl@gmail.com
Ice cream industry in Pakistan.(Industry Overview) -Economic Review ...
Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Upto early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 40 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgment of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred. …
Article: Superheroes spur super sales. (cartoon characters for marketing)Marketers know cartoon characters sell. Witness the ubiquitous Teenage Mutant Ninja Turtles, unquestionably the most widely used characters in the U.S. food business last year, says Marty Friedman, editor of Gorman's New Product News.
Now a Jamaican full-line dairy processing company has created its own set of superheroes to relaunch an existing line of frozen novelties, a favorite treat of children there. In April, Cremo Ltd., Kingston, Jamaica, came out with Frost Bites, a renamed and repackaged version of its Royal Cremo novelties.
A year ago Cremo was No. 3 in frozen novelties, a category that had only four major players in Jamaica, according to Andrew Reid, sales and marketing manager.
Article: Ice cream industry in Pakistan.(Cover Story)(Industry Overview)
Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Up to early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 47.5 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgement of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred.
The sugar, stabilizer and milk solids not fat in ice cream contribute to its quality and palatability. The sugar content should not be below 12 per cent. The general public …
Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Upto early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 40 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgment of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred. …
Article: Superheroes spur super sales. (cartoon characters for marketing)Marketers know cartoon characters sell. Witness the ubiquitous Teenage Mutant Ninja Turtles, unquestionably the most widely used characters in the U.S. food business last year, says Marty Friedman, editor of Gorman's New Product News.
Now a Jamaican full-line dairy processing company has created its own set of superheroes to relaunch an existing line of frozen novelties, a favorite treat of children there. In April, Cremo Ltd., Kingston, Jamaica, came out with Frost Bites, a renamed and repackaged version of its Royal Cremo novelties.
A year ago Cremo was No. 3 in frozen novelties, a category that had only four major players in Jamaica, according to Andrew Reid, sales and marketing manager.
Article: Ice cream industry in Pakistan.(Cover Story)(Industry Overview)
Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Up to early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 47.5 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgement of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred.
The sugar, stabilizer and milk solids not fat in ice cream contribute to its quality and palatability. The sugar content should not be below 12 per cent. The general public …
The world's first ice cream truck exclusively for dogs
Maybe they'll call it a cold dog.
The world's first ice cream truck exclusively for four-legged friends will open in London's Regent Park on Saturday.
The red, white, and blue truck, dubbed 'K99,' will dish (and cone) up a variety of pup-friendly flavors like "Dog Eat Hog World," a concoction of cured leg of pork and chicken. Then there's the classic "Canine Cookie Crunch," which is vanilla ice cream topped off with dog biscuits.
The truck will open for a "pet party" in the park.
"The weather has been so hot, we thought dogs deserved a cooling treat as much as anyone else," said event organizer Sally Bezant.
The K99 vehicle will roam in parks throughout the summer. Instead of the traditional Mr. Softee jingle, K99 will play the theme song from Scooby Doo, according to London's Daily Mail.
A number of pet nutritionists tested out the flavors to find the tastiest and safest flavors. And yes, the ice cream is safe for humans.
Bezant added the average Brit consumes an average of 50 servings of ice cream each year.
"All the while, man's best friend has to make do with a bowl of water to cool down. And, with 10.5 million dogs in the UK, that's a lot of pets missing out.'
The world's first ice cream truck exclusively for four-legged friends will open in London's Regent Park on Saturday.
The red, white, and blue truck, dubbed 'K99,' will dish (and cone) up a variety of pup-friendly flavors like "Dog Eat Hog World," a concoction of cured leg of pork and chicken. Then there's the classic "Canine Cookie Crunch," which is vanilla ice cream topped off with dog biscuits.
The truck will open for a "pet party" in the park.
"The weather has been so hot, we thought dogs deserved a cooling treat as much as anyone else," said event organizer Sally Bezant.
The K99 vehicle will roam in parks throughout the summer. Instead of the traditional Mr. Softee jingle, K99 will play the theme song from Scooby Doo, according to London's Daily Mail.
A number of pet nutritionists tested out the flavors to find the tastiest and safest flavors. And yes, the ice cream is safe for humans.
Bezant added the average Brit consumes an average of 50 servings of ice cream each year.
"All the while, man's best friend has to make do with a bowl of water to cool down. And, with 10.5 million dogs in the UK, that's a lot of pets missing out.'
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