free sms

Ice cream industry in Pakistan.(Industry Overview) -Economic Review ...

Monday, August 30, 2010

Ice cream industry in Pakistan.(Industry Overview) -Economic Review ...

Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Upto early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 40 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgment of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred. …

Article: Superheroes spur super sales. (cartoon characters for marketing)
Marketers know cartoon characters sell. Witness the ubiquitous Teenage Mutant Ninja Turtles, unquestionably the most widely used characters in the U.S. food business last year, says Marty Friedman, editor of Gorman's New Product News.
Now a Jamaican full-line dairy processing company has created its own set of superheroes to relaunch an existing line of frozen novelties, a favorite treat of children there. In April, Cremo Ltd., Kingston, Jamaica, came out with Frost Bites, a renamed and repackaged version of its Royal Cremo novelties.
A year ago Cremo was No. 3 in frozen novelties, a category that had only four major players in Jamaica, according to Andrew Reid, sales and marketing manager.

Article: Ice cream industry in Pakistan.(Cover Story)(Industry Overview)
Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people. There are small, medium and large manufacturers of ice cream in Pakistan. Up to early nineties there were only 4 well known brands manufactured in Pakistan namely IGLOO, POLKA, ROCCO and YUMMY. In 1995 a multinational company Lever Brothers Pakistan entered in field and started manufacturing world famous ice cream Wall's in Pakistan. It has been estimated that total installed capacity for Punjab including recognised manufacturers, hotels, restaurants and unorganised sector is about 15.5 million litres annually. The provinces of NWFP and Balochistan installed capacity has been estimated about 6 million litres per annum. Now the total installed capacity of ice cream in Pakistan is about 47.5 million litres per annum.
Quality of Ice Cream
Ice cream is not graded on the market, as it is sold by the manufacturers directly to the retailer or consumer. The qualities that constitute a good ice cream are left more or less to the judgement of the individual manufacturers and his ability to judge the preference of the public. In general it is conceded that a high quality ice cream should have a rich creamy, sweet taste, be smooth of body, and close texture.
The richness of ice cream is influenced primarily by the fat content. If ice cream contains below 10 per cent of fat, it lacks richness. If too much milk fat is used it will be too rich. An individual cannot eat a very large serving of ice cream when it contains much more than 14 per cent of milk fat. Because of this fact, commercial ice cream seldom contains more than 14 per cent of fat, and if the laws within the state in which it is sold will permit, a slightly lower fat content is to be preferred.
The sugar, stabilizer and milk solids not fat in ice cream contribute to its quality and palatability. The sugar content should not be below 12 per cent. The general public …

Ice Cream Flavors

Friday, August 27, 2010

Ice Creme Kissable Creme -
Treat yourself to a double dip of Ice

Ice Cream Toppings
Enjoy a delicious bowl of vanilla ice cream topped with Door County To . Creme, Kissable Intimate Lubrica

Chocolate Shoppe Ice Cream -
Chocolate Shoppe Ice Cream is a super premium ice cream made with rich .

Ice Cream Sundae Towel Party Favors
These adorable ice cream sundae towel favors make the perfect party fa ...

Ice Cream Towel Party Favors
Treat yourself and your guests to these ice cream towel favors. Choose .

Brach`s Neapolitan Coconut Sundaes Candy:
BRACH'S(r) Sundaes Neapolitan Coconuts are candies that look like Neap ..

Ice cream

Ice cream or ice-cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners. In ...

R&D Manger in ENGRO FOOD’s


Muhammad Aslam Javaid
R&D Manger in ENGRO FOOD’s